Why Moroccan Argan Oil?

Moroccan argan oil is so highly prized that it's often referred to as "liquid gold" in the beauty industry. It's nickname stems from the amazing benefits that the oil is known to contain for both hair and skin. This powerful product is extracted from the nuts of the argan tree found throughout the southwestern region of Morocco and Africa.

According to some leading dermatologists and hair experts, you can expect the following benefits from this amazing "super oil":

Moisturizes dry & flaky skin

With its high levels of vitamin E and essential fatty acids, argan oil is extremely hydrating and moisturizing. It is known to combat dry or flaky skin and other skin related issues. According to Paul Dean, M.D. of Grossmont Dermatology Medical Clinic and founder of skinresourcemd.com, argan oil's high count of antioxidants can also be helpful for people struggling with skin conditions like eczema (he notes).

Susie Wang, an expert skincare chemist, has this to say, “argan oil is rich in oleic acid, which can improve skin permeability and assist with other ingredients penetrating the skin barrier”.

In fact, some dermatologists have even claimed that argan oil has the power to prevent wrinkles. "The omega fatty acids in argan oil help to strengthen tissues in skin and therefore can aid in wrinkle prevention", explains Joshua Ross from SkinLab. And according to a 2014 study, women who applied argan oil to their skin or consumed it regularly improved their skin’s ability to retain water, a key to reducing the signs of aging. A few researchers have also determined that this benefit wasn’t just skin-deep, but rather deeper cell-level change.

Argan oil, good for acne prone skin

While it seems counter intuitive to apply oil over acne, argan oil can actually help relieve pimple-prone skin. Often, breakouts may occur not because our skin is naturally oily, but because our skin is inflamed, dry, or damaged. "One of the major fatty acids in argan oil—linoleic acid—can help reduce inflammation, soothe skin, and improve moisture", Wang explains.

Argan oil, superior hair product.

High in essential fatty acids, argan oil may easily improve the health of our scalp and properly hydrate all of our hair follicles. "Our scalp is where the cells that create our hair is located, and in order to have healthy hair, you need to have healthy scalp," Sivak explains.

Argan oil may help your hair color last longer

“The antioxidants found in argan oil are especially beneficial for color treated hair to prevent loss of pigment,” Ross notes. 


With all of these "miracle" benefits, is it no wonder we chose to add certified organic argan oil to our entire selection of all natural shampoo and body wash. Look for argan oil in many of our other products coming soon!

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